Fariel Salahuddin
Founder & CEO
Operator at the intersection of renewable energy, finance, and rural systems. Recognised by Cartier Women’s Initiative, BBC, Inc, and TED for building productive-asset finance for smallholder farmers.
About
Digitising Procurement Of
Pakistan’s Livestock Value Chain
UpTrade Technologies is building the digital infrastructure for one of the world’s largest, most fragmented livestock markets — the foundation for halal meat trade at global scale.
Mission
From informal markets to formal infrastructure
Pakistan is one of the largest livestock economies in the world, yet trade still happens through cash-heavy mandis, opaque middlemen, and zero traceability. UpTrade is building the rails — marketplace, agents, payments, and traceability — to convert this informal market into formal, exportable infrastructure.
Leadership
A team built for hard markets
Haider Ali Baig
Chief Technology Officer
Technology leader with deep expertise in fintech, marketplace systems, and operations at scale. Architects UpTrade’s platform, traceability, and embedded payments stack.
Mishaal Khan
Marketing, Partnerships & Growth
Strategic marketing and partnerships lead with a background in international development and expertise across brand, partnerships, fundraising, and stakeholder engagement. Leads UpTrade’s marketing and growth strategy, driving customer acquisition, brand development, and impact.
Tonina Dumic
Director of Partnerships, East Africa
Development and policy leader with deep expertise in international development, impact evaluation, and strategic partnerships. Leads UpTrade’s partnerships across Africa, driving growth and expanding operations into new countries and regions.