Pakistan’s Livestock Infrastructure
Digitising Livestock Trade From Farmer To Global Markets.
UpTrade connects smallholder farmers, goat entrepreneurs, and businesses through traceable sourcing, digital procurement, and fairer payments.
As Featured In
- BBC
- Inc.
- TED
- Cartier Women’s Initiative
- Forbes
- WEF
Commerce as the engine of rural transformation
Every transaction on UpTrade is a productive event for a smallholder farmer — better prices, formal records, and a path to inputs and finance.
Asset-backed commerce for rural Pakistan
UpTrade enables livestock-backed barter transactions where farmers exchange animals for productive assets — solar pumps, irrigation systems, feed, and agricultural inputs — without needing cash up front.
- Embedded finance built on a real-asset balance sheet
- Rural trade infrastructure unlocking productive assets
- Asset-backed transactions auditable end-to-end
Built for Pakistan.
Engineered for global trade.
Pakistan-first marketplace
Deep operating presence across rural districts where supply originates.
Direct farmer relationships
A trusted agent network — not a thin tech layer over middlemen.
Embedded fintech
Digital payments, livestock-backed barter, and farmer credit.
Experienced team
Operators across renewable energy, finance, technology, and rural systems.
Export readiness
Cold chain, certifications, and quality protocols aligned to global buyers.
Traceability by design
Every animal logged, every transaction auditable end-to-end.
An end-to-end platform stack
E-Mandi
Digital livestock marketplace replacing legacy mandis with transparent, verified trade.
B2B Procurement
Reliable, contracted supply for supermarkets, wholesalers, abattoirs, and exporters.
Goats for Water & Solar
Livestock-backed barter for solar pumps, irrigation, feed, and farm inputs.
Farmer Wallet & Fintech
Embedded payments, payouts, and credit lines for smallholder farmers.
One platform from farm gate to processing floor
UpTrade combines an E-Mandi marketplace, a network of trusted goat entrepreneurs, quality assurance, traceability, and embedded payments built for the realities of rural Pakistan and the standards of global trade.
E-Mandi
Digital livestock marketplace with verified listings and transparent pricing.
Goat Entrepreneurs
Local agents source, verify, and onboard farmers across rural districts.
Quality Assurance
Weight, health, and breed checks for every animal in our network.
Traceability
Source-to-shelf records, optional RFID and blockchain audit trail.
Digital Payments
Direct payouts to farmers via embedded fintech rails — no cash leakage.
Build the future of halal livestock trade with UpTrade
Whether you’re sourcing meat, scaling a farm, or backing the next infrastructure company in agriculture let’s talk.